Over the past few months, we have been working on an exciting summer capsule collection made entirely from locally sourced dead stock linen. We are committed to integrating sustainable practices into our business model and the idea of reworking old materials has always been fascinating to us. At an industry level, making practical use of dead stock material feels like a genuine step forward in making fashion greener and less wasteful.
Ireland, and Donegal, in particular, is known the world over for yarn and tweed production. However, linen is also one of Ireland's most important heritage fabrics and feels amazing on your skin in the warmer months. With this in mind, it seemed like the perfect time to experiment with this special fabric. We worked closely with a fantastic linen supplier in Northern Ireland to source these offcuts of fabric that would otherwise have been discarded. We are proud to have given these high-quality materials a new lease of life, working with a specialist shirt manufacturer in Donegal to create a unique collection that will last a lifetime.
We knew we wanted to create styles that would be classic and timeless so we came to our first product very easily - The Camp Collar shirt. This relaxed, short-sleeved shirt is an icon of casual summer wear. It dates back to 1950's Cuba where it was worn as a work shirt called a Guayabera. It later became culturally prominent in mid-century American fashion as a key part of casual weekend wear, a rebellion against restrictive office attire. This style has had a major resurgence in recent years as it makes for the perfect unisex summer shirt in balmy weather.
We also wanted to create the perfect summer top, something that can be worn on repeat without feeling tired and dull. The high quality of the material elevates the simple designs of these two pieces, making them versatile and effortless. The design of the scoop neck and high button-up are universally flattering, meaning they won’t get discarded after a handful of wears.
Here's to the summer!